We have expanded our Hydrate range to include three brand new textured hair heroes: Hydrate Intense Treatment, Hydrate Curl Enhancer, Hydrate Smoothing Serum – all co-created with curl expert, Evan Joseph.
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What we leave out is as important as what we put in! Our products are free from silicones, sulfate surfactants, parabens, mineral oil and artificial colorants. Instead we use powerful vegan ingredients, pure and carefully selected.
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When we decided that we wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation.
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Authentic Beauty Concept is more than products and it goes beyond hair. Inspired by a community who believes in the same values, we wanted to create a holistic experience of authentic beauty.
PRODUCTS